Define Your Brand & Decide What You Want (UG)



By Rajkamal Rao  

Go Back to Our 7 Steps To Improve ROI For Undergrads


Going to college is one of the most meaningful decisions you will make in your life.  Once you decide college is the right thing for you, where to go to college and what to study are two major choices you will make - choices that will have a profound impact on your career.

To start, it makes sense to focus on who you are and what you want.  All the things that you do in this step can help you significantly throughout the process - and even beyond.  But it is also true that a lot of what you do in this step will change over time.  Someone who thinks she wants to be a nurse could change after two years of college leading her to pursue a medical program instead.

But don't worry too much about that now.  Let's focus on the basics.
First, write down your strengths and what really differentiates you from your friends.  Perhaps you are strong in math.  Or you are good in the way you write.  Or you have excellent speaking skills based on all the compering you have done at school events.  Or you are a good organizer.  Or you have learned a foreign language and are good at it.  Or you are devoted to a social cause, such as working for a non-profit on weekends.

One of the world's most successful companies, Google, looks for key attributes in a future employee.  Although you are not applying to Google for a job, it can help to look at yourself through the Google lens.  These attributes are: technical ability; learning ability; emergent leadership (sense of ownership to step in) and intellectual humility to recognize the competence of others on the team to step back.

So, write down every positive thing about you that makes you proud of your accomplishments.

Next, demonstrate, don't just tell.  That is, for each positive thing you wrote about yourself, try to provide a concrete example.  If you claim you are good in writing, document the articles you wrote - including title and date.  If you think you are good in research, document the name of the teachers you conducted the research for and what you learned from the project.  Don't exaggerate your accomplishments just yet - be truthful.

In summary, what you are doing is building your "Personal Brand" which will ultimately result in your resume.  Your brand is your mark of distinction - a definition of who you are.  We all associate brands with some things that we like and some things that we don't.  For example, the moment one mentions a BMW automobile, you assign various attributes to it - it looks great, it is featured in James Bond movies, it is a symbol of luxury, it is superbly engineered - but the one factor that is universally associated with a BMW automobile is that it is pricey.  It has taken the BMW brand decades to build and nurture this identity.

You are just starting out, so this effort at defining your own brand is critical.   It will help you write your resume which is an important part of your college application and allows you to brag about your accomplishments. 

Building a personal brand 

A good framework for building your personal brand is to define yourself across four dimensions: 

·         Personal competencies - including how prompt you are, how organized you are, how well you interact with others, how helpful you are to others, skills in languages, etc.

·         Functional competencies - this includes how good you are in your core subjects, whether you are a big-picture person or a detail-oriented individual.

·         Technical competencies - including how good you are in the use of computers, office tools and software development.

·         Industry competencies - high students tend to be low in this dimension but if you have exposure to a particular industry - say healthcare  because you interned at a hospital - it is good to write this down.

The second part of this step is to know what you want to do in life.  You are allowed to dream here.  If you had a magic wand and you could get everything that you wanted, what would you want to be 5 years from now?  It's not good enough to say that you want to earn a lot of money, drive good cars, own a nice home and share it with someone you love. 

You must be as specific and honest as possible.  There is a time and a place to say what another person wants to hear about your plans but this is not it.  As we said, this exercise is almost like looking in the mirror:  you want to first understand what you want in life. 

It is fine if you don't have all the answers - but if you still need help about who you are and what you want to do, we introduce you to a free, quick, world-class method that will help.

The RIASEC model 

This method was first invented by John Holland, a psychologist and career counselor.  It revolves around a simple assessment that is designed to help people make educational and career decisions based on their interests.

Holland’s renowned Self-Directed Search requires people to answer yes or no to simple statements like "I understand the 'Big Bang' theory of the universe" and "I can refinish furniture or woodwork".  Using responses to 60 questions, Holland concluded that people could identify their strengths, weaknesses and size up the right career - and in our case, the right field of study to pursue in college.

Holland, who died in 2008, told the Johns Hopkins Gazette in 1997:  “These techniques are childlike because they're so simple.  Some scientists think that because this is so easy to understand, it can't amount to anything. In science there is often a sales mission, though people don't like to admit that.  In fact, anybody can get this message if they want it."

Although Holland was a professor emeritus at Johns Hopkins, he was awarded honorary doctorates by the University of Minnesota and the University of Nebraska for his work.  He received the American Psychological Association's Award for Distinguished Professional Contributions to Knowledge in 1994, and the Extended Research Award from the American Counseling Association in 1995.  For more information about this distinguished human scientist, visit the home page of the National Career Development Association and search for John Holland.

Holland became world famous for his simple RIASEC model.  He argued that people naturally fall into one or more of six types - the Realistic, Investigative, Artistic, Social, Enterprising or Conventional.   His assessment test helps a person recognize which bucket he or she falls in.  

Image Courtesy:  UT San Antonio

Then, the model provides pointers about different career opportunities that he or she could pursue.  The best part of the Holland test is that there is no right or wrong answer, because, after all, each person is unique and different.  For the same reason, the test can be retaken multiple times without penalty.

Thanks to the US government, anyone can take this test for free and in the privacy of one’s own home.  We are big believers in using information put out by US government agencies whenever we can, because the information is accurate, reliable, generally unbiased and best of all - FREE.  The US government spends billions of our tax dollars in collecting, filtering, analyzing and publishing information. The private economy all over the world relies on information published by the US government for these very reasons.  Wall Street uses government numbers to make minute adjustments to its strategy of buying, selling and dealing.  Farmers use Department of Agriculture data for all things related to the growing cycle.  US consumers rarely buy a drug that is not approved by the Food and Drug Administration.  Information from the National Weather Service is used by broadcast and print media all over the country.

ONET Interest Profiler

The Department of Labor, Employment & Training Administration sponsors a world-class website called My Next Move.  This site contains an elegant online version of Holland’s test - called the ONET interest profiler - developed to serve students and career aspirants in today’s global economy.  But ONET is more than just this test as you will see in the coming chapters - it can serve as your one-stop shop for career planning not only now but even after you graduate from college.






Once you fill out radio button responses to the 60 questions on the ONET profiler, the results show your RIASEC score which should ordinarily confirm your interests.  If you answered “unsure” to too many questions, it may be a good idea to take the test again.  When you are comfortable that your RIASEC score indeed represents you, try and print it out - or save it electronically for future reference.

Next, the tool will take you to one of five Job Zones, which are groups of careers that need the same level of experience, education, and training, other things being equal.  You will be asked to pick a Job Zone.  Using your Job Zone and your interests, the Interest Profiler will help you identify and explore careers that might be right for you.



Occupations grouped by RIASEC code 

If you find that the interest profiler doesn’t give you all the careers that may be right for you, consult the following excellent list of occupations grouped by primary interest area thanks to the ONET website. 

Up to one hundred occupations per code are shown.  We copy and paste this information under fair use so that you can appreciate the research that has gone into this effort.  For more information on any specific occupation, click on the RIASEC code of interest.  Once you find an occupation of your liking, click on it again and the site provides you with a “Summary Report” - a world of additional information including the following:

Tasks  |  Tools & Technology  |  Knowledge  |  Skills  |  Abilities  |  Work Activities  |  Detailed Work Activities  |  Work Context  |  Job Zone  |  Education  |  Credentials  |  Interests  |  Work Styles  |  Work Values  |  Related Occupations  |  Wages & Employment  |  Job Openings  |  Additional Information

The “Interests” section repeats all the RIASEC codes for the occupation.  For example, for the occupation “Administrative Law Judges, Adjudicators, and Hearing Officers” the interest codes are listed as EIS (Enterprising, Investigative & Social).

Notice that this information is fairly static in the sense that it does not change dramatically from one year to the next.  In the next chapter, we will show you how to use government databases to find more dynamic information such as compensation levels that can be expected; how fast or slow the prospects for the career are; the industries that typically hire for such occupations, and the overall future job outlook.

Also, not all of these careers need a college degree.  For a subset of careers which does, please go to the next section.


REALISTIC CAREERS

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions.  They often deal with plants, animals, and real-world materials like wood, tools, and machinery.  Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

1.       Automotive and Watercraft Service Attendants          
2.      Continuous Mining Machine Operators   Green Occupation Green
3.      Cooks, Fast Food                
4.      Cooks, Short Order
5.      Counter Attendants, Cafeteria, Food Concession, and Coffee Shop
6.      Dining Room and Cafeteria Attendants and Bartender Helpers      
7.      Dishwashers            
8.     Farmworkers and Laborers, Crop           
9.      Farmworkers, Farm, Ranch, and Aquacultural Animals       
10.  Food Preparation Workers           
11.   Landscaping and Groundskeeping Workers     
12.  Nursery Workers    
13.  Roustabouts, Oil and Gas 
14.  Septic Tank Servicers and Sewer Pipe Cleaners           
15.   Taxi Drivers and Chauffeurs        
16.  Ambulance Drivers and Attendants, Except Emergency Medical Technicians      
17.   Biomass Plant Technicians  Green Occupation           
18.  Bus Drivers, School or Special Client     
19.  Cement Masons and Concrete Finishers  Green Occupation
20. Construction Carpenters  Green Occupation    
21.  Construction Laborers  Green Occupation       
22. Cooks, Restaurant  
23. Forest Firefighters
24. Geothermal Technicians  Green Occupation    
25.  Heavy and Tractor-Trailer Truck Drivers  Green Occupation           
26. Helpers--Production Workers     
27.  Industrial Truck and Tractor Operators  Green Occupation 
28. Insulation Workers, Floor, Ceiling, and Wall  Green Occupation    
29. Janitors and Cleaners, Except Maids and Housekeeping Cleaners   
30. Lifeguards, Ski Patrol, and Other Recreational Protective Service Workers         
31.  Maids and Housekeeping Cleaners         
32. Operating Engineers and Other Construction Equipment Operators  Green Occupation          
33. Parking Lot Attendants    
34. Recycling and Reclamation Workers  Green Occupation       
35.  Security Guards      
36. Solderers and Brazers  Green Occupation         
37.  Stock Clerks- Stockroom, Warehouse, or Storage Yard         
38. Team Assemblers  Green Occupation    
39. Tire Repairers and Changers        
40. Weatherization Installers and Technicians  Green Occupation       
41.  Automotive Master Mechanics   
42. Automotive Specialty Technicians  Green Occupation           
43. Computer User Support Specialists        
44. Electricians  Green Occupation   
45.  Electronics Engineering Technologists  Green Occupation   
46. Heating and Air Conditioning Mechanics and Installers  Green Occupation        
47.  Industrial Machinery Mechanics  Green Occupation 
48. Maintenance and Repair Workers, General  Green Occupation       
49. Manufacturing Production Technicians  Green Occupation 
50. Medical and Clinical Laboratory Technicians  
51.   Medical Equipment Repairers     
52.  Photonics Technicians  Green Occupation       
53.  Pipe Fitters and Steamfitters  Green Occupation        
54.  Plumbers  Green Occupation       
55.  Police Patrol Officers         
56.  Precision Agriculture Technicians  Green Occupation           
57.  Refrigeration Mechanics and Installers  Green Occupation  
58. Surgical Technologists      
59.  Telecommunications Engineering Specialists  
60. Welders, Cutters, and Welder Fitters  Green Occupation      
61.  Aerospace Engineering and Operations Technicians  
62. Airline Pilots, Copilots, and Flight Engineers  
63. Biological Technicians      
64. Cartographers and Photogrammetrists 
65.  Civil Engineers  Green Occupation         
66. Construction Managers  Green Occupation      
67.  Electrical Engineering Technologists  Green Occupation      
68. Electromechanical Engineering Technologists  Green Occupation 
69. Fish and Game Wardens Green Occupation     
70. Foresters      
71.   Freight and Cargo Inspectors       
72.  Manufacturing Engineering Technologists  Green Occupation        
73.  Manufacturing Engineers  Green Occupation  
74.  Museum Technicians and Conservators           
75.  Range Managers     
76.  Remote Sensing Technicians  Green Occupation        
77.  Security Management Specialists           
78. Surveyors     
79.  Transportation Engineers  Green Occupation  
80.Wind Energy Engineers  Green Occupation     
81.  Acupuncturists       
82. Anesthesiologist Assistants         
83. Architectural and Engineering Managers Green Occupation           
84. Environmental Engineers Green Occupation  
85. Environmental Restoration Planners  Green Occupation     
86. Farm and Home Management Advisors Green Occupation  
87. Geographers            
88.Human Factors Engineers and Ergonomists   
89. Materials Scientists Green Occupation  
90. Molecular and Cellular Biologists          
91.  Nurse Anesthetists            
92. Oral and Maxillofacial Surgeons 
93. Orthotists and Prosthetists          
94. Pathologists             
95.  Radiologists             
96. Remote Sensing Scientists and Technologists  Green Occupation  
97.  Soil and Plant Scientists Green Occupation     
98. Surgeons      
99. Veterinarians          
100.                     Zoologists and Wildlife Biologists Green Occupation            
    

INVESTIGATIVE CAREERS

Investigative — Investigative occupations frequently involve working with ideas and require an extensive amount of thinking.  These occupations can involve searching for facts and figuring out problems mentally.

1.       Continuous Mining Machine Operators   
2.      Derrick Operators, Oil and Gas
3.      Logging Equipment Operators
4.      Bicycle Repairers  
5.      Biomass Plant Technicians
6.      Brickmasons and Blockmasons
7.      Construction Carpenters
8.     Dental Laboratory Technicians
9.      Dietetic Technicians
10.  Earth Drillers, Except Oil and Gas
11.   Explosives Workers, Ordnance Handling Experts, and Blasters
12.  Helpers--Installation, Maintenance, and Repair Workers
13.  Insulation Workers, Mechanical
14.  Lathe and Turning Machine Tool Setters, Operators, and Tenders, Metal and Plastic
15.   Metal-Refining Furnace Operators and Tenders
16.  Non-Destructive Testing Specialists
17.   Operating Engineers and Other Construction Equipment Operators
18.  Pile-Driver Operators
19.  Recreational Vehicle Service Technicians
20. Reinforcing Iron and Rebar Workers
21.  Riggers
22. Rough Carpenters
23. Structural Iron and Steel Workers
24. Automotive Master Mechanics
25.  Automotive Specialty Technicians
26. Chemical Technicians
27.  Computer User Support Specialists
28. Coroners
29. Critical Care Nurses
30. Diagnostic Medical Sonographers
31.  Electricians
32. Emergency Medical Technicians and Paramedics
33. Fire Investigators
34. Industrial Engineering Technicians
35.  Industrial Machinery Mechanics
36. Mechanical Engineering Technologists
37.  Medical and Clinical Laboratory Technicians
38. Nuclear Medicine Technologists
39. Photonics Technicians
40. Precision Agriculture Technicians
41.  Quality Control Analysts
42. Registered Nurses
43. Veterinary Technologists and Technicians
44. Biochemical Engineers
45.  Biomedical Engineers
46. Business Intelligence Analysts
47.  Computer Systems Analysts
48. Energy Engineers
49. Geospatial Information Scientists and Technologists
50. Industrial Engineering Technologists
51.   Intelligence Analysts
52.  Logistics Engineers
53.  Management Analysts
54.  Market Research Analysts and Marketing Specialists
55.  Mechatronics Engineers
56.  Network and Computer Systems Administrators
57.  Photonics Engineers
58. Robotics Engineers
59.  Software Developers, Applications
60. Software Developers, Systems Software
61.  Transportation Planners
62. Validation Engineers
63. Water Resource Specialists
64. Allergists and Immunologists
65.  Audiologists
66. Biostatisticians
67.  Climate Change Analysts
68. Dermatologists
69. Environmental Restoration Planners
70. Geneticists
71.   Geographers
72.  Human Factors Engineers and Ergonomists
73.  Molecular and Cellular Biologists
74.  Nuclear Medicine Physicians
75.  Nurse Anesthetists
76.  Operations Research Analysts
77.  Optometrists
78. Orthoptists
79.  Pharmacists
80.Radiologists
81.  Sports Medicine Physicians
82. Surgeons
83. Veterinarians          


ARTISTIC CAREERS

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

1.       Furniture Finishers
2.      Models
3.      Actors
4.      Childcare Workers   Bright Outlook Bright Outlook  
5.      Craft Artists
6.      Floral Designers
7.      Public Address System and Other Announcers
8.     Sewers, Hand
9.      Shoe and Leather Workers and Repairers
10.  Singers
11.   Stone Cutters and Carvers, Manufacturing
12.  Tile and Marble Setters
13.  Cooks, Private Household
14.  Dancers
15.   Desktop Publishers
16.  Fashion Designers
17.   Film and Video Editors
18.  Fine Artists, Including Painters, Sculptors, and Illustrators
19.  Hairdressers, Hairstylists, and Cosmetologists Bright Outlook
20. Jewelers
21.  Makeup Artists, Theatrical and Performance
22. Merchandise Displayers and Window Trimmers
23. Music Composers and Arrangers
24. Musical Instrument Repairers and Tuners
25.  Musicians, Instrumental
26. Nannies Bright Outlook
27.  Photographers
28. Potters, Manufacturing
29. Precious Metal Workers
30. Preschool Teachers, Except Special Education Bright Outlook
31.  Radio and Television Announcers
32. Self-Enrichment Education Teachers
33. Tailors, Dressmakers, and Custom Sewers
34. Architects, Except Landscape and Naval    Occupation
35.  Architectural Drafters  Occupation
36. Art Directors
37.  Broadcast News Analysts
38. Choreographers Bright Outlook
39. Commercial and Industrial Designers  Occupation
40. Editors
41.  Elementary School Teachers, Except Special Education Bright Outlook
42. Graphic Designers
43. Interior Designers
44. Interpreters and Translators Bright Outlook
45.  Landscape Architects  Occupation
46. Multimedia Artists and Animators
47.  Music Directors
48. Poets, Lyricists and Creative Writers
49. Public Relations Specialists  Occupation
50. Reporters and Correspondents  Occupation
51.   Technical Writers
52.  Training and Development Specialists  Occupation
53.  Video Game Designers Bright Outlook
54.  Anthropologists
55.  Architecture Teachers, Postsecondary
56.  Art, Drama, and Music Teachers, Postsecondary
57.  Astronomers
58. Biochemists and Biophysicists
59.  Communications Teachers, Postsecondary
60. Counseling Psychologists
61.  Education Teachers, Postsecondary
62. English Language and Literature Teachers, Postsecondary
63. Foreign Language and Literature Teachers, Postsecondary
64. Geneticists Bright Outlook
65.  Geographers Bright Outlook
66. Marriage and Family Therapists Bright Outlook
67.  Medical Scientists, Except Epidemiologists
68. Mental Health and Substance Abuse Social Workers Bright Outlook
69. Neuropsychologists and Clinical Neuropsychologists Bright Outlook
70. Philosophy and Religion Teachers, Postsecondary
71.   Political Scientists
72.  Set and Exhibit Designers
73.  Sociologists


SOCIAL CAREERS

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

1.       Counter Attendants, Cafeteria, Food Concession, and Coffee Shop             
2.      Crossing Guards     
3.      Dining Room and Cafeteria Attendants and Bartender Helpers      
4.      Food Servers, Nonrestaurant      
5.      Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop             
6.      Waiters and Waitresses    
7.      Ambulance Drivers and Attendants, Except Emergency Medical Technicians      
8.     Animal Control Workers  
9.      Bus Drivers, Transit and Intercity   Green Occupation Green          
10.  Childcare Workers
11.   Customer Service Representatives  Green Occupation           
12.  Dietetic Technicians          
13.  Forest Firefighters             
14.  Funeral Attendants           
15.   Home Health Aides           
16.  Hotel, Motel, and Resort Desk Clerks    
17.   Lifeguards, Ski Patrol, and Other Recreational Protective Service Workers         
18.  Locker Room, Coatroom, and Dressing Room Attendants   
19.  Nursing Assistants
20. Personal Care Aides           
21.  Physical Therapist Aides   
22. Psychiatric Aides    
23. Public Address System and Other Announcers           
24. Receptionists and Information Clerks   
25.  Telephone Operators         
26. Transportation Attendants, Except Flight Attendants           
27.  Ushers, Lobby Attendants, and Ticket Takers  
28. Acute Care Nurses  
29. Concierges   
30. Critical Care Nurses           
31.  Dental Hygienists   
32. Emergency Medical Technicians and Paramedics       
33. Licensed Practical and Licensed Vocational Nurses   
34. Massage Therapists            
35.  Medical Assistants
36. Nannies        
37.  Occupational Therapy Aides         
38. Occupational Therapy Assistants            
39. Physical Therapist Assistants      
40. Preschool Teachers, Except Special Education
41.  Radiation Therapists         
42. Registered Nurses  
43. Residential Advisors          
44. Self-Enrichment Education Teachers    
45.  Speech-Language Pathology Assistants
46. Teacher Assistants
47.  Tour Guides and Escorts  
48. Adapted Physical Education Specialists
49. Child, Family, and School Social Workers        
50. Coaches and Scouts            
51.   Community Health Workers       
52.  Education Administrators, Preschool and Childcare Center/Program      
53.  Emergency Management Directors        
54.  Equal Opportunity Representatives and Officers         
55.  Health Educators   
56.  Informatics Nurse Specialists      
57.  Middle School Teachers, Except Special and Career/Technical Education
58. Midwives      
59.  Park Naturalists     
60. Patient Representatives    
61.  Probation Officers and Correctional Treatment Specialists  
62. Recreation Workers           
63. Recreational Therapists    
64. Secondary School Teachers, Except Special and Career/Technical Education       
65.  Training and Development Specialists Green Occupation     
66. Acupuncturists       
67.  Advanced Practice Psychiatric Nurses   
68. Arbitrators, Mediators, and Conciliators Green Occupation 
69. Athletic Trainers    
70. Clergy
71.   Counseling Psychologists 
72.  Exercise Physiologists       
73.  Farm and Home Management Advisors Green Occupation  
74.  Healthcare Social Workers           
75.  Hospitalists  
76.  Low Vision Therapists, Orientation and Mobility Specialists, and Vision Rehabilitation Therapists    
77.  Marriage and Family Therapists
78. Mental Health and Substance Abuse Social Workers
79.  Mental Health Counselors           
80.Nurse Midwives      
81.  Nurse Practitioners           
82. Nursing Instructors and Teachers, Postsecondary      
83. Occupational Therapists   
84. Physical Therapists            
85. Physician Assistants          
86. Preventive Medicine Physicians  
87. Substance Abuse and Behavioral Disorder Counselors         
    
ENTERPRISING CAREERS

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions.  Sometimes they require risk taking and often deal with business.

1.       Amusement and Recreation Attendants           
2.      Bridge and Lock Tenders  
3.      Cashiers        
4.      Combined Food Preparation and Serving Workers, Including Fast Food 
5.      Counter and Rental Clerks           
6.      Counter Attendants, Cafeteria, Food Concession, and Coffee Shop             
7.      Crossing Guards     
8.     Food Servers, Nonrestaurant      
9.      Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop
10.  Models          
11.   Taxi Drivers and Chauffeurs        
12.  Waiters and Waitresses    
13.  Aircraft Cargo Handling Supervisors     
14.  Bartenders   
15.   Cement Masons and Concrete Finishers    Green Occupation Green          
16.  Customer Service Representatives  Green Occupation           
17.   Demonstrators and Product Promoters
18.  Door-To-Door Sales Workers, News and Street Vendors, and Related Workers  
19.  Driver/Sales Workers       
20. Farm Labor Contractors   
21.  First-Line Supervisors of Food Preparation and Serving Workers  
22. First-Line Supervisors of Housekeeping and Janitorial Workers    
23. First-Line Supervisors of Logging Workers Green Occupation        
24. First-Line Supervisors of Production and Operating Workers Green Occupation           
25.  First-Line Supervisors of Retail Sales Workers           
26. First-Line Supervisors of Transportation and Material-Moving Machine and Vehicle Operators           
27.  Gaming Supervisors          
28. Parts Salespersons 
29. Railroad Conductors and Yardmasters Green Occupation    
30. Retail Salespersons            
31.  Stock Clerks, Sales Floor 
32. Telemarketers         
33. Ushers, Lobby Attendants, and Ticket Takers  
34. Chefs and Head Cooks       
35.  Customs Brokers    
36. First-Line Supervisors of Construction Trades and Extraction Workers   
37.  First-Line Supervisors of Landscaping, Lawn Service, and Groundskeeping Workers    
38. First-Line Supervisors of Mechanics, Installers, and Repairers  Green Occupation         
39. First-Line Supervisors of Office and Administrative Support Workers      
40. First-Line Supervisors of Personal Service Workers  
41.  Food Service Managers     
42. Forest Fire Fighting and Prevention Supervisors       
43. Geothermal Production Managers  Green Occupation          
44. Nursery and Greenhouse Managers       
45.  Opticians, Dispensing        
46. Real Estate Sales Agents   
47.  Sales Agents, Financial Services  
48. Sheriffs and Deputy Sheriffs        
49. Ship and Boat Captains     
50. Solar Sales Representatives and Assessors  Green Occupation         
51.   Spa Managers          
52.  Wholesale and Retail Buyers, Except Farm Products Green Occupation   
53.  Biomass Power Plant Managers  Green Occupation   
54.  Brownfield Redevelopment Specialists and Site Managers  Green Occupation     
55.  Business Continuity Planners     
56.  Clinical Research Coordinators   
57.  Construction Managers  Green Occupation      
58. Financial Managers, Branch or Department    
59.  General and Operations Managers  Green Occupation          
60. Human Resources Specialists      
61.  Information Technology Project Managers      
62. Insurance Sales Agents     
63. Logisticians
64. Loss Prevention Managers           
65.  Meeting, Convention, and Event Planners       
66. Personal Financial Advisors  Green Occupation          
67.  Property, Real Estate, and Community Association Managers         
68. Real Estate Brokers           
69. Regulatory Affairs Managers  Green Occupation         
70. Sales Agents, Securities and Commodities       
71.   Sales Managers       
72.  Security Managers
73.  Supply Chain Managers  Green Occupation      
74.  Sustainability Specialists  Green Occupation   
75.  Administrative Law Judges, Adjudicators, and Hearing Officers     
76.  Arbitrators, Mediators, and Conciliators Green Occupation
77.  Architectural and Engineering Managers Green Occupation           
78. Chief Executives     
79.  Chief Sustainability Officers  Green Occupation          
80.Climate Change Analysts  Green Occupation   
81.  Clinical Nurse Specialists  
82. Curators       
83. Distance Learning Coordinators
84. Education Administrators, Elementary and Secondary School        
85. Education Administrators, Postsecondary       
86. Environmental Economists  Green Occupation          
87. Industrial-Organizational Psychologists           
88.Instructional Designers and Technologists      
89. Judges, Magistrate Judges, and Magistrates     
90. Lawyers        
91.  Medical and Health Services Managers
92. Natural Sciences Managers Green Occupation
93. Treasurers and Controllers          
94. Urban and Regional Planners Green Occupation        
    
    
CONVENTIONAL CAREERS

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

1.       Amusement and Recreation Attendants      
2.      Automotive and Watercraft Service Attendants
3.      Cashiers
4.      Combined Food Preparation and Serving Workers, Including Fast Food
5.      Continuous Mining Machine Operators   Green Occupation Green
6.      Cooks, Fast Food 
7.      Cooks, Short Order
8.     Counter and Rental Clerks
9.      Dining Room and Cafeteria Attendants and Bartender Helpers 
10.  Dishwashers 
11.   Food Preparation Workers 
12.  Graders and Sorters, Agricultural Products
13.  Landscaping and Groundskeeping Workers 
14.  Slaughterers and Meat Packers
15.   Bill and Account Collectors
16.  Billing, Cost, and Rate Clerks
17.   Cargo and Freight Agents
18.  Dispatchers, Except Police, Fire, and Ambulance Green Occupation
19.  Gaming Change Persons and Booth Cashiers
20. Gaming Dealers
21.  Helpers--Production Workers 
22. Hotel, Motel, and Resort Desk Clerks
23. Inspectors, Testers, Sorters, Samplers, and Weighers  Green Occupation
24. Janitors and Cleaners, Except Maids and Housekeeping Cleaners 
25.  Marking Clerks
26. Office Clerks, General
27.  Order Fillers, Wholesale and Retail Sales
28. Pharmacy Aides
29. Photographic Process Workers and Processing Machine Operators
30. Police, Fire, and Ambulance Dispatchers
31.  Postal Service Mail Carriers
32. Receptionists and Information Clerks
33. Reservation and Transportation Ticket Agents and Travel Clerks
34. Shipping, Receiving, and Traffic Clerks  Green Occupation
35.  Statement Clerks
36. Stock Clerks, Sales Floor
37.  Stock Clerks- Stockroom, Warehouse, or Storage Yard 
38. Tellers
39. Tire Repairers and Changers
40. Ushers, Lobby Attendants, and Ticket Takers
41.  Bookkeeping, Accounting, and Auditing Clerks
42. Dental Assistants
43. Energy Auditors  Green Occupation
44. Executive Secretaries and Executive Administrative Assistants
45.  Immigration and Customs Inspectors
46. Licensing Examiners and Inspectors
47.  Loan Officers
48. Mapping Technicians
49. Medical Records and Health Information Technicians
50. Medical Secretaries
51.   Occupational Health and Safety Technicians Green Occupation
52.  Ophthalmic Medical Technicians
53.  Ophthalmic Medical Technologists
54.  Pharmacy Technicians
55.  Phlebotomists
56.  Police Identification and Records Officers
57.  Production, Planning, and Expediting Clerks Green Occupation
58. Quality Control Analysts
59.  Secretaries and Administrative Assistants, Except Legal, Medical, and Executive
60. Web Administrators
61.  Accountants
62. Actuaries
63. Auditors
64. City and Regional Planning Aides
65.  Clinical Data Managers
66. Compliance Managers  Green Occupation
67.  Cost Estimators
68. Database Administrators
69. Document Management Specialists
70. Financial Analysts  Green Occupation
71.   Geophysical Data Technicians Green Occupation
72.  Information Security Analysts
73.  Library Technicians
74.  Logistics Analysts  Green Occupation
75.  Proofreaders and Copy Markers
76.  Regulatory Affairs Specialists  Green Occupation
77.  Risk Management Specialists  Green Occupation
78. Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
79.  Social and Human Service Assistants
80.Social Science Research Assistants
81.  Archivists
82. Bioinformatics Scientists 
83. Biostatisticians 
84. Chief Executives
85. Chief Sustainability Officers  Green Occupation
86. Curators
87. Distance Learning Coordinators 
88.Economists
89. Education Administrators, Postsecondary
90. Environmental Economists  Green Occupation
91.  Graduate Teaching Assistants
92. Judicial Law Clerks
93. Librarians
94. Mathematicians 
95.  Medical and Health Services Managers 
96. Operations Research Analysts 
97.  Pharmacists 
98. Statisticians
99. Survey Researchers
100.                     Treasurers and Controllers          
    
    

Occupations defined by multiple RIASEC codes 

While many careers listed above have a one-to-one relationship between RIASEC code and the occupation, some have a one-to-many relationship.  For example, a veterinarian has both Realistic and Investigative traits - and one can see that this makes sense.

Your RIASEC score will show you if you have traits that flow across multiple codes.   At the ONET website, you can choose them as additional filters to find the most targeted careers.  To test this out, go to the website and choose Conventional, Realistic and Social as your three interest area codes.  This will result in 19 occupations as follows:

1.       Dining Room and Cafeteria Attendants and Bartender Helpers     
2.      Library Assistants, Clerical
3.      Postal Service Clerks
4.      Telephone Operators
5.      Nursing Assistants
6.      Animal Control Workers
7.      Personal Care Aides
8.     Psychiatric Aides
9.      Dental Assistants
10.  Pharmacy Technicians
11.   Ophthalmic Medical Technicians
12.  Surgical Assistants
13.  Magnetic Resonance Imaging Technologists
14.  Radiologic Technicians
15.   Medical Assistants
16.  Surgical Technologists
17.   Dental Hygienists
18.  Radiation Therapists
19.  Audio-Visual and Multimedia Collections Specialists

Occupations needing a college degree

Of the 500 or so careers grouped by RIASEC interest, it is clear that not every occupation requires a college degree.  This site is about college selection, so we need to map your RIASEC interest to a career that needs a college degree.

Luckily, ONET also classifies careers in to “Job Zones”, which are really descriptions of how “prepared” one must be to do a job.  

For example, many occupations in the restaurant industry (Fast Food Cook, Dishwashers, Waiters and Cafeteria Attendants) do not need a lot of preparation and training.  They certainly don’t demand a college degree; in fact, they don’t even need a high school degree which is why many high school students work these jobs in the summer to earn some extra cash.  Such jobs are classified as being in Job Zone 1.

At the other end of the spectrum, you have certain jobs (Brain Surgeon, Economics Professor, Lawyer, Astronaut and Scientist) that need a lot of education, training and experience - and these are classified to be in Job Zone 5.

By filtering careers based on Job Zones, we can eliminate those that do not need a college degree.  Conversely, we are only interested in Job Zones 4 & 5, because they generally require at least a Bachelor’s degree.  



By filtering all RIASEC careers by Job Zones Four and Five results in 224 occupations for Job Zone Four - from Accounts to Wind Energy Engineers - and 157 occupations from Job Zone Five - from Acupuncturists to Zoologists and Wildlife Biologists.  Together, these result in 381 careers for which a college degree is highly preferred.

Summary.  This page describes how to define your interests and introduces you to a world-class set of tools to shed some light on who you are, which careers you may enjoy and which ones need a college degree.  The ONET database will give you accurate information about each occupation you select including the minimum education necessary to be successful.

All of these data points will give you strong indications about what you may want to study in college.   As we said before, a student who knows what he/she wants to study and concentrates on a defined path is more likely to graduate in 4 years, thereby improving ROI.

And improving ROI is the primary goal of our site.







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