Understanding the College Pricing Ladder






Image Credit: Rao Advisors LLC
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By Rajkamal Rao

May 1 is the deadline for students to accept offers of admission from colleges and lock in their seats. Many families struggle with how to balance multiple offers of admission. Invariably, the struggles relate to the costs of college attendance (COA).

In the United States, the COA is collectively borne by the family, the student, the university or college through their endowments (called institutional aid), the state government (in the case of public colleges), the federal government through its massive Education Department budget, and private entities which make merit scholarship awards, such as those associated with the National Merit Scholarship program.

The degree to which each of these external parties assumes financial responsibility will determine how much the family ends up paying. For example, the breakdown for the UT Me Scholarships for low-income families is represented below ((If image is not clear, click on the image & right-click to "Open Image in New Tab").


 



 




Nearly all financial awards are need-based. External merit scholarships are rare, and when given out, are rather small. Most are one-time.  Exceptions are awards associated with the National Merit Scholarship Competition, such as the Finalist awards. Some awards can be so generous that they can fully pay for a student's tuition, room, and board for all four years of college.

Other exceptions are when students pursue in-demand fields in which the U.S. government has an interest. President Bill Clinton signed a directive to strengthen cyber capabilities of critical infrastructure; information and communications, energy, banking and finance, transportation, water supply, emergency services, and public health, as well as those authorities responsible for the continuity of federal, state, and local governments. The CyberCorps scholarship has since funded undergraduate students to up to $75,000 for three years of education. 

Students pursuing a Doctor of Veterinary Medicine can get attractive scholarship and internship funds from the U.S. Department of Agriculture. Students admitted to any military academy will receive a full ride plus expenses provided they sign a contract to serve in the U.S. armed forces. ROTC scholarships also offer comparable benefits.

But this article is dedicated to awards based on financial need. Determining financial need is a complex exercise and is facilitated through the Free Application for Federal Student Aid (FAFSA®) website, run by the U.S. Department of Education, and the College Scholarship Service (CSS), run by the College Board. Review this excellent step-by-step video about how to apply for FAFSA. Also read Ron Lieber's excellent NY Times piece on Nov 23, 2024 about the latest FAFSA process. 

So, what is the difference between FAFSA and CSS?  Think of FAFSA as your gateway to federal funds, and the CSS as your ticket to institutional funds, such as private college endowments and grants. The CSS is a lot more invasive in the sense that it seeks more financial details about your family than does the FAFSA.

Public colleges and universities (such as UT Austin and Texas A&M) require the FAFSA. About 400 private colleges and universities require both the FAFSA and the CSS profile. Both websites employ complex algorithms and business rules. They take into account numerous family financial situations such as the age of parents, income, savings, debt, size of household, number of college-going students, assets, alimony payments, and other parameters.

The main sources for this information are the tax returns filed by the parents (and the student, if the student is employed). The prior-prior year is important here. If your student is starting freshman year of college in 2020, your family's 2018 tax returns are required. Deliberately filing erroneous information, with the intent of extracting a more favorable need-based determination, is a violation of numerous federal and state laws.

Some private colleges say that they are "need-blind" - that is, they make admissions decisions regardless of your family's financial situation. Federal law is clear in this regard. Section 568 of the Higher Education Act says that a college is not considered need-blind even if its policy helps students in financial need. Wikipedia maintains an excellent list of need-blind and need-aware (schools that factor a student's ability to pay whether or not they will be accepted).
 
Unfortunately, some need-blind institutions wade into need-aware territory and get into trouble.
According to a 2022 lawsuit filed against 16 elite schools, the University of Pennsylvania and Vanderbilt, for example, have considered the financial needs of wait-listed applicants although the schools claim that they are need-blind. Doing so is just as unlawful as awarding “special treatment to the children of wealthy.” In January 2024, top schools decided to pay $104 million in fines to settle the lawsuit. The bottom line is that need-blind schools should NOT look at the financial ability of a student whatsoever in making admissions decisions, poor or wealthy.
 
Some need-blind colleges (most top institutions such as Stanford, Yale, Harvard, and Rice) promise to meet the "full demonstrated financial need" of the student - after offering admission to the student based solely on the student's merit. This means that they will cover the difference between your EFC and the sticker price (see our graphic above) through a combination of grants, scholarships, and work-study programs. Loans, should they appear at all in the package, will be an insignificant part.

The need-blind private colleges that fully meet the student's demonstrated financial need use a simple formula - the so-called $65,000/$125,000/$200,000 rule.

According to this rule, if your family makes $65,000 or less (with proportional assets), the institution will pay for tuition, room, and board - the entire expense of college is completely free. For such students, organizations such as Questbridge will even pay college application fees, and all expenses at summer programs at the top-40 schools between junior and senior year. We implore low-income students not to consider public universities at all and concentrate all of their efforts on private need-blind colleges. Of course, the only catch is that students should win admission to these colleges, to begin with.

If your family makes between $65,000 and $125,000 (with proportional assets), the institution will pay for tuition, but you're still responsible for room and board. Harvard and Stanford are more generous in wiping out tuition fees for family incomes up to $150,000. The University of Southern California is far less generous, capping incomes to $80,000.

Between $125,000 and $200,000 (with proportional assets), the tuition fees are prorated. So, if your income is $162,500, your tuition fees are halved, but you would still pay full room and board.

The engines make several assumptions regarding proportional assets. If a family has an annual income of X, the programs will automatically assume that assets are some multiple of X. For families with lower incomes, up to $65,000, the multiple is less than 1. For families with incomes higher than $65,000, the engines assume, logically, that the multiple rises exponentially from 1. The more your savings or your assets, your financial need is deemed to be less, so you're likely to receive far less in aid.

The Federal Student-Aid Estimator, the official net price estimator of the Department of Education, uses an X factor of approximately 0.53. That is, if your income is $100,000 a year, it assumes that your family's net assets are $53,000. Conversely, if your net assets are $300,000, your annual income is deemed to be $566,000 a year. At such asset levels, you can be sure that you will receive no need-based aid.

The College Pricing Ladder

The top line for the college cost of attendance is the sticker price. But just like when shopping for a car, no one pays the sticker price.

How much your family pays for college is unique, much like an airline seat. It is mainly dependent upon FAFSA's and CSS's determination about how much both programs think your financial need is.

Federal grants and college cash awards, funded through college endowments, bring down the sticker price. These are monies that do not have to be repaid, so they're a great bargain. The so-called "full-ride" awards are essentially cash awards from colleges that will not charge tuition fees at all. Tax credits and deductions make up the remaining components of the "free money" bucket.

The "Net Price" is simply the difference between the sticker price and the discounts the family has been offered. Remember that the family is ultimately responsible for the Net Price.

Net Price estimates tend to deviate significantly from the sticker price largely for private colleges and universities - which tend to offer tuition discounts. For public schools, the tuition sticker price is fixed by state law and falls into two categories - the discounted in-state tuition or the more expensive out-of-state tuition. For many families, in-state public colleges represent the best bargain because they are more affordable and there's always a college that will accept a student, regardless of high school performance. For some students, it may be worthwhile to consider out-of-state colleges that may offer in-state tuition benefits in that state for specific majors - generally on a reciprocity basis.
 
Working your way up from the bottom of the image above, the first number is called the Estimated Family Contribution (EFC), now called the Student Aid Index (SAI). Learn how your SAI is calculated. This amount is a result of the FAFSA engine's computation (the Student Aid Report, or SAR) when you file your FAFSA application - and is nonnegotiable unless family circumstances for costs and income change. The EFC is the minimum the family must pay, and is like a deductible when filing an auto insurance claim. 

The difference between the EFC and the Net Price is called the Gap amount. The Gap is always the responsibility of the family. It can be met by family savings or borrowing. The borrowing could be a subsidized or unsubsidized loan offer from FAFSA. Or it could be from a Parent PLUS loan which has more generous limits but much higher interest rates. Or it could be from a private bank. Students who win work-study awards are contributing to the Gap amount, but with their sweat rather than with cash.

Source: Department of Education

 
To review a typical loan schedule so that you can estimate your monthly payments on a student loan when you know the Loan Amount, Interest Rate  (e.g., 5.30%), Loan Term in Months (e.g., 120) and the Number of Monthly Payments in the First Year (assuming you want to make more than 12 payments), use a mortgage calculator
 


Glossary of Terms, Image Courtesy: The University of Texas, Dallas


Our takeaway

Take a minute to study the example graphic above of a college with a sticker price of $75,000. This is today the average published cost of attendance at most Ivy League and world-class institutions. Notice how various pricing components kick in above the family's EFC. A $40,000 - $50,000 EFC determination is normal for a U.S. household with two children with both parents working in professional jobs. Remember that families must pay at least the EFC amount, no questions asked.

A Note About Rao Advisors Premium Services
Our promise is to empower you with high-quality, ethical, and free advice via this website.  But parents and students often ask us if they can engage with us for individual counseling sessions.

Individual counseling is part of the Premium Offering of Rao Advisors and involves a fee.  Please contact us for more information.








How important is STAAR?







Image Courtesy: Texas Education Agency

By Rajkamal Rao

Visit any Texas school campus during the second school term of every year. As the calendar moves closer to March and April, the State of Texas Assessments of Academic Readiness (STAAR) fever is everywhere. Teachers spend several minutes during each class preparing students for the test.  At home, parents urge their children to study hard. Children look up from their iPhone screens and utter a characteristic, uncaring "Uh huh."

So, just how important is STAAR? In Texas, you can't move up a grade without getting a passing STAAR score. Texas is one of 13 states in which you can't graduate from high school without passing the so-called exit STAAR EOC tests.

The truth is that STAAR is more an evaluation of how well schools are teaching children. It traces its origin to then-Governor Bush's No Child Left Behind (NCLB) vision which ultimately became federal policy: Teachers and school administrations work all year to teach students, so if students are indeed learning, a test ought to measure how well schools are doing.

A school that tests well is rated high by the state in annual rankings, and this helps the school's brand. A school that doesn't score as well may qualify for additional funds from the state. A school that consistently doesn't do well faces a risk of closure or even a state takeover.

So how does STAAR impact an individual student's performance? Other than as an official platform to practice taking standardized tests like the PSAT/SAT/ACT, very little. As long as the student earns a passing score on STAAR, no one cares about how well a student did. When a student is in middle school, the school may use the best STAAR test results and "recommend" him/her to Duke TIP, but this is of inconsequential value. [We are philosophically opposed to all Duke TIP-type programs for high school students as we repeatedly point out at our seminars and in one-on-one sessions with families].






The more important truths are these: Contrary to myth, STAAR scores are not reported on a student's TEA grades. School districts are not allowed to use STAAR scores to calculate GPA, weighted average GPA or class rank. No college admissions committee asks you for a STAAR score like it would for the SAT or ACT. The National Merit Scholarship award is not made on STAAR performance but actually on a student's PSAT performance.

The Various STAAR Tests

Younger Grades
Grade 3 - reading and mathematics (English and Spanish versions)
Grade 4 - reading, mathematics, and writing (English and Spanish versions)
Grade 5 - reading, mathematics, and science (English and Spanish versions)
Grade 6 - reading and mathematics
Grade 7 - reading, mathematics, and writing
Grade 8 - reading, mathematics, science and social studies


High School End-of-Course (EOC) [Exit tests]
Grade 9 - Algebra I, English I, Biology
Grade 10 - English II
Grade 11 - U.S. History


Our takeaway

STAAR is not as consequential a test as some may have you believe. We urge families to relax and prioritize time to help students do well on their traditional in-class tests and exams to improve grades.


A Note About Rao Advisors Premium Services
Our promise is to empower you with high-quality, ethical and free advice via this website.  But parents and students often ask us if they can engage with us for individual counseling sessions. We are indebted and privileged to have earned their trust in matters which are so important to them. Please check out our public Google reviews to see what they say about us.

Individual counseling is part of the Premium Offering of Rao Advisors and involves a fee.  Please contact us for more information.